In honor of world statistics day, we thought we'd share some stats that show how important it is for U.S. businesses to translate their marketing and product materials and hire interpreters for events for domestic audiences.
55 million people in the U.S. speak a language other than English at home, close to 20% of the population.
62% of those 55 million people speak Spanish or Spanish Creole.
Of the remaining 21.9 million people, 20%, or roughly 11 million of them speak 9 different languages.
The balance of people, 10 million, speak 28 different languages (or derivatives of those languages.)
So the next time you tweet out to your followers or upload a video, think twice about just releasing it in English. There are a whole lot of people out there who may want what you're offering, if only you'd advertise it in their language.
Source: 2006-2008 American Community Survey.