"Language Is a Window into the Mind."
Steven Pinker, renowned linguistics expert, discusses how nuance in language affects our relationships, both business and social. He also delves into the importance and usage of metaphors in language. Because language subtleties are so key to effective relationships, companies need to have translations of their documents done by professional translators who are fluent in the target language to ensure that those nuances are not lost or transformed. http://youtu.be/UnyJvCJrRys