Evidence continues to mount that consumers want to access information in their own languages. According to this Huffington Post article, when Facebook launched a French version, it increased its French user base from 1.4 million to 2.4 million in just 3 months. 25% of companies translate their materials into 15 different languages. The volume of translated content grew by 80% in just the past year as companies raced to optimize their materials for local markets. Read on...
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Back by popular demand, the Before Babel Brigade, a Korean non-profit group, has established a phone number people can call if they need help talking to their waiters, taxi drivers, or hotel staff while attending the World Cup. Volunteers who speak English, Spanish, French, German, Italian, Russian and Korean are standing by, ready to help lost World Cup fans. The only charge is the cost of the phone call. Samsung has volunteered to pick up the tab for marketing and promotion. Find out more about the service here. Your Chance to Seize a Huge OpportunityThis video, posted on Jing Daily, explores the opportunities available in the nascent mobile advertising market in China. Using well crafted, and dare we say, well translated messages, foreign firms should jump in now to take advantage of this huge new marketing channel. Watch now. NEI/Next Initiative Launched by U.S. Commerce Dept.
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