Going Global? Here are the top export markets.

Considering going global or expanding your global operations? 

The U.S. government lists the top 15 countries for exports of goods.1 Canada tops the list, followed by Mexico and China. 

Current retail numbers show a likely softening of the U.S. market, so you'll want to pull out all the stops next year. This means localizing for niche markets within the U.S., and creating marketing campaigns for each local market outside the U.S. Tailor your message, translate product manuals and packaging, carefully consider color choices for websites and product packaging, and staff up so that you can answer customer questions in multiple languages. The more effort you make to reach out to customers in their own languages, the more likely your sales will take off. 

You may even need to do some language adjustment for English speaking countries. Some terms that you use might come across properly. For example, did you know that if you tell a group of U.K. business people that you want to table a matter, they'll think that means you want to discuss it right then? Be sure that the words you use mean the same thing overseas. And, as always, avoid translating humor. Either re-write it to suit the local market or leave it out altogether. 

Start your globalization process by researching potential markets; just 15 countries account for nearly 75% of all U.S. exports.

In order, they are:

• Canada: $212 billion, 18.8% exports
• Mexico: $177 billion, 15.7%
• China: $84 billion, 7.4%
• Japan: $48 billion, 4.2%
• U.K.: $42 billion, 3.7%
• Germany: $37 billion, 3.3%
• S. Korea: $33 billion, 2.9%
• Netherlands: $30 billion, 2.7%
• Hong Kong: $28 billion, 2.5%
• Belgium: $26 billion, 2.3%
• Brazil: $25 billion, 2.2%
• France: $23 billion, 2%
• Singapore: $21 billion, 1.9%
• Taiwan: $19 billion, 1.7%
• Australia: $19 billion, 1.7%

1. http://www.census.gov/foreign-trade/statistics/highlights/top/top1509yr.html