Video is taking off. Are You Going with it?

• The number of people watching videos on YouTube is up 50% over last year (Source: YouTube)
• About 60% of videos are watched by people in a different country from where the video was posted (Source: YouTube)
• YouTube has more than 1 billion users (Source: YouTube)
• 75% of executives told Forbes that they watch work-related videos on business websites at least once a week (Source: Video Brewery)
  
  

If you're a global company, identify your major overseas markets and then either dub your videos or insert subtitles into them so that you directly target your prospects in their languages. 

Each video can be used in many different marketing channels, giving you potential for a great ROI. Some places to post your corporate videos include:

• YouTube
  
• Localized Websites
  
• Social Media (Instagram, Twitter, Facebook, LinkedIn, Pinterest, Tumbler, etc.)
  
• Linked via image in email
• Local ad campaigns
  

The best time to start localizing your videos? Before you even begin. 

Decide which markets you're going to target and then be sure to write a script that works in all of those locations to minimize rewrites and changes. 

• Don't include products/features that aren't available or images that don't make sense. 
• Do think about what is universally appealing. 
• Build into your budget time and money for the localization process, and lock down the script as soon as possible. Costly script changes will ripple through all the languages and likely result in your project going over budget. 
  
• Hire professional linguists that can translate your script into the appropriate dialect for your market. Not all Spanish is the same, and your local audience may not be forgiving if you don't get it right. 

With a little foresight, you can easily create videos that dramatically increase the purchasing potential of your buyers. Take advantage of the impact videos provide to increase your visibility across the globe.